Course Title: Social Media for Small Business: Beginners

Course Description:
This comprehensive course is designed for small business owners and entrepreneurs who are new to the world of social media marketing. It provides an in-depth introduction to various social media platforms, strategies, and tools to help you harness the power of social media for your small businesses. By the end of the course, you will have the knowledge and skills necessary to create effective social media marketing campaigns and grow your online presence.

Course Duration: 4 weeks (4 sessions)

Target Audience:
Small business owners, entrepreneurs, and beginners interested in using social media for business growth.

Course Outline:

Week 1: Choosing the Right Social Media Platforms

  • Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest)
  • Identifying the best platforms for your business
  • Creating buyer personas to target your audience effectively

Week 2: Setting Up and Optimizing Your Social Media Profiles

  • Step-by-step guide to creating business profiles on chosen platforms
  • Profile optimization for maximum visibility
  • Importance of branding and consistency

Week 3: Content Creation and Strategy

  • Developing a content strategy tailored to your audience and goals
  • Types of content (text, images, videos) and their effectiveness
  • Creating a content calendar for consistent posting

Week 4: Building and Engaging Your Audience

  • Strategies for growing your social media following
  • Engagement techniques (likes, comments, shares)
  • Handling negative comments and feedback

Course Requirements:

  • Access to a computer and the internet
  • Basic understanding of the internet and digital technology
  • A willingness to learn and actively participate in class discussions and assignments


  • Weekly quizzes and assignments
  • Group discussions and participation

Participants who successfully complete the course and meet the assessment criteria will receive a certificate of completion in “Social Media for Small Business: Beginners.”